By combining images, inspired by the graphic design of holy cards, and advertising texts, taken from women’s magazines, the project reveals how consumer culture manipulates and obscures meaning.
In a overturning of sacred imagery the artist created a photographic portraits of herself in which she replicated different practices and activities characteristic of daily aesthetic praxis with reference to torments suffered by female martyrs throughout Christianity. The self-portraits were placed in front of holy cards, specifically realized. On the back of the images, instead of the traditional prayer, it was created a text with excerpts from advertising messages and slogans found in several magazines (Vogue, Cosmopolitan, etc) and blended for generates a new form of “devotional” invocation concerning the idealization of female beauty.
The Religious Iconography of female martyrs is transmuted into a contemporary Iconography of martyrdom to achieve a feminine beauty standards.
Sacred beauty’s aim is to reveal the deep and obscure disorder hidden behind the beauty myths, in order to demystify the attempts to release spirit through ritualized bodily suffering and therefore find other ways of being in the world. In the end, all our cult of beauty will be just that: stories, stories that society and culture tell us, stories we tell ourselves.
Beauty is not a sacred destination but just a tale we can choose not to listen.